Blog Posts


Blog Posts

3 Tips to Measure Marketing Performance

One of the most common questions we get asked is how businesses can better measure the success of marketing efforts. So often, organizations build a solid plan to leverage marketing channels to connect with their [...]

Developing an Impactful Brand

What is the first thing that comes to your mind when you hear the word “brand?” Perhaps you thought of a logo, a color palette, or a general look or aesthetic. While these are obviously [...]

Marketing 101: Building a Solid Foundation

You’ve built this incredible business. You know exactly how you can support your customers and your community. But now what? How do you connect with your audience and share your story effectively so that you [...]

Meet Our Team: Lauren Highland

Hey everyone, I’m Lauren! I am a Content Management Specialist, which means I handle all things content. From blog writing to social media campaign creation, I have a hand in communications for each client at [...]

Our Most Commonly Asked Questions

One of the most exciting aspects of this business is getting to meet so many talented, driven business owners and leaders. When individuals reach out to our team, our first step is to find a [...]

Meet Our Team: Laura Smith

Hello there! I’m Laura and my face is the one buried behind a computer screen, creating visual brand components and marketing materials for our awesome clients. My role with 507 Creative Group is a combination [...]

How to Prepare for a Branding Project

Beginning a branding project is exciting and an incredibly important part of your business’s journey. Your logo and brand identity are some of the most important visual pieces of your business so it’s important to [...]

Creating a Brand: A Love Story

When you decide to start your dream company, it quickly becomes your everything. You spend years planning, researching, strategizing, and saving. You eat, sleep, and breathe your company, so much so that you start to [...]

How to Choose a Marketing Firm

Whether you are a solo entrepreneur, an established company or you’re looking to elevate your existing business, you’ve probably found yourself in the situation of searching for design or marketing help. If we know anything, [...]

Our Seamless + Intentional Process

Distinct. Strategic. Intentional. Driven by passion, excellence, and intention, our team is committed to helping purpose-driven entrepreneurs. We use a strategy-first approach with each and every client, which enables us to plan and execute brand [...]

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