Whether you are a solo entrepreneur, an established company or you’re looking to elevate your existing business, you’ve probably found yourself in the situation of searching for design or marketing help.

If we know anything, it’s no two marketing companies are created equal.

So, how do you go about choosing a reliable and qualified marketing firm? Here are some tips to help you weed through your options and pick the place that is best for you and your business.

A HIGH-QUALITY WEBSITE

Does the business you are vetting have a website? Is it clean, easy to read and easy to navigate? A website is a direct reflection of the relevancy and quality of the work a firm provides. They should be able to clearly demonstrate that they can truly walk the walk!

PRICING

Does the business or individual provide pricing? It’s important to begin your search with a budget, but to also be able to make an informed decision based on industry comparables. You want something that both meets your budget and your overall vision.

Confidently look for something within your budget, but don’t sacrifice quality for something that seems overly discounted. The old saying, “you get what you pay for,” proves to be true within the brand and marketing industry.

PORTFOLIO

Does the agency or designer display an updated and diverse portfolio? Do you recognize some of the work? Who a firm is working with says a lot about that business. If esteemed and well-respected businesses are working with a firm, chances are they are well taken care of and receiving quality marketing services.

STRATEGY

Does the firm mention the words “strategic” or “research based”? Be sure to review the organization’s scope of expertise and look for descriptive words that hint at a strategy-based approach. It’s one thing to create pretty logos and visual branding content and it’s another to have a strategy backing the decisions being made for your brand. A strategy-based approach will uncover your brand’s personality, target audience and key differentiators from your competitors, which are all important in creating an impactful and effective brand.

We hope these tips help you in your search for marketing assistance and give you the confidence to choose the right firm for you and your business. Cheers!