Marketing has a reputation that isn’t always a good one. Many companies, ranging from start-ups to Fortune 500, have experienced the frustration of throwing money at the hot marketing tactics of the moment and praying that they work. Maybe they’ll even hit the jackpot and go viral (for good reasons)! This type of approach to marketing is messy and leads to a lot of spending without actually understanding what is working and what isn’t. Most importantly, it makes it incredibly difficult to see how your marketing efforts are helping to achieve your business goals.
One of the main things we value at 507 Creative Group is helping our customers succeed, which means, we empower + support them as they work to crush their business goals. We do this through an approach to marketing that turns what your average agency does on its head: we get to know you and your company.
The first thing we do when we take on a new client is work through a Strategic Marketing Plan with them. Yep, we put the strategy back into marketing, and man, do we nerd out over it. The strategic planning process allows us to take a deep dive into what your company values, what your goals are, what your culture is like, who your target market is, what marketing channels make most sense to connect with your target audience, and what a sensible budget is to help you achieve your goals and create an intoxicating loyalty for your brand. Pretty cool, right?
The reason we work through a strategic marketing plan with our clients is so we can fully understand how their marketing can and should impact their overall business goals. Marketing has many functions. From building brand awareness and fostering loyalty, to bringing in new leads and converting leads into sales, it can be hard to know where to start to cover all your bases. Or to understand which marketing channel will complete which function for you. That’s what we are here to help you define, and by working through the Strategic Marketing Plan, we are able to confidently tell you where to spend your marketing money in order to accomplish each goal.
“A second set of eyes never hurts” is a phrase people often use, but we might forget to use it when it comes to our businesses. The benefit of working with a boutique marketing firm like 507 Creative Group is that we bring a unique set of skills to help you look at your company from an outsider’s point of view, and most importantly, from the point of view of your target audience. We help you see exactly what sets you apart from your competition, and in doing so, we set you up to focus on what makes your company uniquely wonderful and stop worrying about what the other guys are doing.
To wrap this up, with every marketing endeavor you take, we hope you take the time up front to define its goal. If the goal is unclear or you realize you are already accomplishing it elsewhere, then hey, save your money!
If you want some help from our team on creating a Strategic Marketing Plan customized to your company so you can experience all the fun stuff that comes along with a strategic approach to marketing, then we would love to hear from you. Submit a contact form today and we will be in touch!